By Robert Spector
In Amazon.com Jeff Bezos equipped anything the area had by no means noticeable. He created the main well-known model identify on the net, grew to become for a time one of many richest males on the planet, and was once topped ''the king of cyber-commerce.''
Yet for all of the media publicity, the interior tale of Amazon.com hasn't ever quite been instructed. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, provides us this updated, fast paced, behind-the-scenes tale of the company's production and upward push, its tumultuous current, and its doubtful future.
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Extra resources for Amazon.com: Get Big Fast
Navigation was made possible with the use of highlighted words or symbols, called “hyperlinks,” which, when clicked on, instantly linked the computer to another site. This was the birth of the World Wide Web, which has been called “the Rosetta Stone of the Internet,” because it unlocked the power of the system for the nontechies of the world and created an omnipresent network that was simple to use and beneficial for everyone. Still, while the Internet was a fascinating tool, it was serving only a select audience, and as a text-based, artless, colorless, and silent medium, it was hardly a compelling draw for computer neophytes.
Finally, the city had to be near a major book wholesaler in order to insure timely delivery of books—first to Amazon and then to the consumer. After gathering statistics ranging from sales taxes to the number of daily flights out of the local airport, Bezos narrowed down the list to four cities in the West—Portland, Oregon; Boulder, Colorado; Lake Tahoe, Nevada; and Seattle, Washington—before ultimately settling on Seattle. 9 million. Why Seattle? com Networks (which later changed its name to RealNetworks), WRQ, Adobe, and hundreds of other software companies.
CLB) which had been doing business in Sunnyvale, California, since 1983, catering to computer engineers and scientists. ” Soon after opening its doors, CLB was mailing computer books to customers all over the world. “Our core audience was computer professionals and technical people,” recalled Dan Doernberg, who, with his wife, Rachel Unkefer, co-owned the chain, which eventually expanded to four stores. “One of the key audiences we were serving was the data communications networking people—the people who were at companies like Sun Microsystems—who were building the Internet and doing these developments.