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Journal of Business Research, 31(2-3), 133-144. Wyner, G. (2005). Is the price really right? Effective pricing is far more than an economic problem. Marketing Management, 14(3), 8-9. Zeithaml, V. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing Research, 52(3), 2-22. In: Agricultural Economics: New Research Editor: Tomas H. Lee ISBN: 978-1-61668-077-0 © 2010 Nova Science Publishers, Inc. R of China 2 Professor Emeritus, School of Economics, The University of Queensland, Brisbane, 4072, Australia ABSTRACT After providing information about the global importance of cotton as a textile and China‘s and Australia‘s contribution to global cotton production, this paper examines and compares trends in the time-series of cotton production of China and Australia for the period 1980-2007.

Hopton, C. (2000). The loyalty effect-the relationship between loyalty and profits. European Business Journal, Winter, 134-139. , Yates, J. & Kirscht, J. (1989). Attitudes, decisions, habits as determinants of repeated behavious, In: A. , Pratkanis, S. J. Breckler, & A. G. ) Attitude structure and function. Hillsdale, NJ: Eribaum Associates. Rozin, P. (1996). Sociocultural influences on human food selection, in E. D. ) Why we eat what we eat. The psychology of eating. Washington: American Psychological Association, 233-263.

Van Ossel. G. & Versteylen, C. (2002). Branding and segmentation: turning store concepts and private labels into true brands. Executive Outlook, 2(4), 80-89. Vranesĕvic, T. & Stancec, R. (2003). The effect of the brand on perceived quality of food products. British Food Journal, 105(11), 811-825. Walters, R. & Jamil, M. (2002). Measuring cross-category specials purchasing: theory, empirical results and implications. Journal of Market Focused Management, 5, 25-42. , Briz, J. & de Felipe, I. (2003).

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